Maximize Profits with IKEA’s New Used Furniture Service

Ikea Launches New Online Platform for Second-Hand Furniture

Ikea, a titan in the design and furniture industry, is making waves with the launch of a new online platform named “Ikea Preowned”.
Currently available only in Spain and Norway, this service aims to revolutionize the second-hand market, challenging major e-commerce players like eBay.

The platform is currently in a pilot phase, but Ikea has expressed intentions to expand it to additional countries shortly.

Earn Cash or Discount Coupons

For those possessing used Ikea furniture and looking to profit, an exciting opportunity is at hand.
The user-friendly interface simplifies the selling process, guiding users step-by-step to create their listings.
Sellers have the option to choose between receiving cash or discount vouchers for future Ikea purchases, making it even more attractive to participate.

This feature allows sellers to either earn immediate cash or save for future acquisitions, enhancing the overall appeal of the platform.

Trustworthy Transactions with Ikea

As a globally recognized brand, Ikea instills trust in its users, making the sale of furniture through Ikea Preowned potentially safer than many other second-hand platforms.
Unfortunately, many platforms expose users to unreliable buyers or sellers, which is a common risk in the second-hand market.

How Does Ikea Preowned Work?

The operation of Ikea Preowned is straightforward, designed for novices in the second-hand furniture trade.
Sellers can upload their ads, providing photos, detailed descriptions, and setting their price.
Interested buyers will then contact sellers directly to negotiate the purchase and arrange for pickup.

Innovative Payment Options

A distinctive feature of Ikea Preowned is its dual payment method.
Sellers opting for vouchers instead of cash are rewarded with a 15% discount on future purchases in Ikea stores, a clever tactic to draw more sellers to the platform.

Ikea’s E-Commerce Strategy for 2024

Ikea’s goal with this initiative is to directly compete with established e-commerce platforms in the second-hand market, such as eBay, and regional marketplaces like Gumtree in the UK and Finn in Norway.

Jesper Brodin, CEO of Ingka, Ikea’s main franchisee, quoted in the Financial Times, emphasized the group’s intent to disrupt the existing e-commerce landscape, aiming to capture a wider market share.

Current Pilot Program Insights

Currently, the testing of Ikea Preowned is taking place in Madrid and Oslo, which means it is not yet available in Italy.
This trial period is expected to continue until the end of the year, during which Ikea will assess the service’s effectiveness and potential for geographic expansion.

The company has yet to announce which countries will be next to benefit from this innovative platform.
For now, those considering selling or disposing of their Ikea furniture should hold off, as exciting changes may be on the horizon.