Meloni blocks ItaAirways sponsorship for Juventus: What’s the truth?

Juventus, ItaAirways and Giorgia Meloni: An Unlikely Triangle

An unlikely trio of Juventus, ItaAirways, and Giorgia Meloni has recently stirred up intrigue in the realms of football, politics, and one of Italy’s most powerful families – the Agnellis.
According to online newspaper Lettera43, these three entities have become the central figures in a complex web of connections.

The Juventus Dilemma

As commonly known, the majority shareholder of Juventus is Exor, the financial cornerstone of the Agnelli family, which has long held control over the Turin-based football club.
Despite the team’s recent return to the Champions League, Juventus currently finds itself without a shirt sponsor following the expiration of their deal with Jeep.

This sponsorship void is of significant concern as, in modern football where increasing revenue often takes precedence over nurturing talent, a shirt sponsor has become a vital source of income for clubs.
In a recent article by Giovanna Pedroni on Lettera43, it was revealed that Juventus had potentially found a solution in a three-year, €41 million deal with ItaAirways.

Meloni’s Intervention

However, according to the same sources, the agreement was thwarted by Giorgia Meloni.
The leader’s reported objection stemmed from her unwillingness to support John Elkann, the President of Stellantis, amidst allegations of downsizing Italian production.
This move by Meloni allegedly derailed the partnership between Juventus and ItaAirways.

Notably, the strained relationship between Palazzo Chigi and John Elkann may have played a role in Meloni’s decision, further complicating the situation for Juventus.
The fallout of Meloni’s involvement meant that the €41 million sponsorship deal with ItaAirways, which seemed all but confirmed, suddenly vanished.

Unforeseen Consequences

The fallout from Meloni’s reported intervention has left Juventus disappointed, especially considering that their city rivals, Torino, secured a €1.5 million sponsorship deal with Enel last year.
This turn of events has cast a shadow over Juventus’ financial prospects, raising questions about the club’s ability to secure lucrative partnerships in the future.

In conclusion, the intricate interplay between football, politics, and business in this case serves as a stark reminder of the complex dynamics shaping Italy’s sports industry.