The new energy suppliers’ standards: the case of Accendi luce & gas

Transforming the Energy Sector with Sustainability

In 2023, Alleanza luce & gas spa made a significant shift towards green energy by offering exclusively 100% certified green energy products to all its customers.
This strategic move reflects the ongoing global transformation in the energy sector, driven by the increasing awareness of environmental issues and the need for more sustainable and transparent practices.

Innovation and Customer-Centric Approach

Accendi luce & gas has emerged as one of the most innovative and customer-oriented energy providers.
The company, owned by Coop Alleanza 3.0, has not only adapted to the evolving market demands but has also set new standards by focusing on five core values: sustainability, clarity, transparency, care, and omnichannel presence.
These values form the foundation of the company’s philosophy, guiding all its operational and strategic initiatives.

Sustainability Initiatives

Every electricity supply contract with Accendi luce & gas Coop guarantees the exclusive use of certified renewable energy, obtained through the cancellation of Guarantees of Origin.
For natural gas supply, the company relies on VERs (Voluntary Emission Reductions) certificates, which support environmental sustainability projects, turning every energy consumption act into a contribution to CO2 emissions reduction.

Additionally, with the Valore Accendi program, customers can access various sustainability and energy-saving services.
For instance, the opportunity to purchase a condensing boiler InGrado at a special price, or the offer of Enerhub e-mobility charging stations for electric vehicle owners, a company owned 40% by Alleanza luce & gas.
Moreover, customers can benefit from Linear insurance coverage to protect their energy installations.

Transparency and Clarity

Amidst a multitude of complex energy offers, Accendi prioritizes clarity and transparency.
Alleanza luce & gas spa is committed to providing detailed and understandable information, free from ambiguity and hidden clauses.
This commitment to transparency has fostered a strong trust relationship with customers as evidenced by a churn rate of 14.2%, lower than the national average of 20-30%.

Customer Care and Engagement

Customer care lies at the heart of Accendi luce & gas’s mission.
The company ensures local presence through energy consultants in over 300 Coop Alleanza 3.0, Coop Reno, and Mastercoop stores across Italy and Sicily, along with a dedicated call center.
With a focus on service excellence, the Customer Care department has doubled its resources, providing continuous coaching and training to deliver competent assistance.

Omnichannel Approach

Accendi luce & gas has embraced an omnichannel sales model, leveraging various touchpoints – Coop stores, phone, and website – to enhance the customer purchasing experience.
This flexibility caters to diverse customer preferences and segments, ensuring personalized interaction and support both offline and online.

Striving for a Sustainable Future

Accendi’s commitment to sustainability, transparency, and customer care has not only yielded financial success but has also established a trustworthy and sustainable business model.
Alleanza luce & gas’s results in 2023 demonstrate the effectiveness of their strategies, with a significant increase in revenue and profits, showcasing the positive outcomes of investing in eco-friendly solutions and clear communication.