Amazon accelerates the race towards AI. New highs on the stock market soon?

Amazon reveals its intentions in the fight with Microsoft and Google to conquer the cloud computing market, showing its determination to invest huge resources in its data centers in order to satisfy the expected increase in demand, stimulated by the implementation of more and more applications of artificial intelligence.
AMZN shares, unlike their competitors in the e-commerce sector, have once again reached historic highs, reached during the post-COVID-19 boom, precisely because the stock exchanges discount the evolution of the company's other business lines in their prices.
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So what can we expect from AMZN stock? Amazon throws itself into data centers and puts a spoke in the wheels of Microsoft and Google For Amazon, the race to conquer the AI market seems to be heading towards data centers, with the aim of increasing its competitive advantage over its competitors Microsoft and Google.
To do this, the US company seems fully intent on investing an amount approximately close to $150 billion, to be distributed over the next 15 years, towards the data center market, so as to allow Amazon's structure to be able to effectively manage the explosion of new demand for AI tools.
For Amazon, it is an important choice, which will effectively outline the long-term strategic direction of the company, given that, at the moment, it remains the main player in this market.
This is also demonstrated by the words of Kevin Miller, vice president of the Amazon Web Services (AWS) sector, confident that this move will allow the company to get closer to customer needs.
Many wonder whether Amazon will be able to maintain its position on the podium compared to the growing interest in this market segment from the other two large companies involved, Microsoft and Google, even more so given that the development plans of the latter two companies have not yet been openly declared.
However, it remains to be taken into consideration that Amazon has almost double the market share compared to the second in the ranking, Microsoft.
Amazon (AMZN), a look at the chart AMZN shares, starting from the low of January 2023, have started a significant upward path, with a single brief interruption towards the end of the same year.
2024 started in the best way and during the presentation of the Q4 2023 results, shared in January of the current year, the growth of the AMZN share price consolidated, almost approaching the highs of 2022, a period in which the price of the stock reflected the company's improved fundamentals, attributable to increased profit from its e-commerce business due to COVID-19.
Interestingly, when compared to other players in the e-commerce industry, AMZN stock has significantly outperformed.
This momentum is fueled by strong expectations for the development of the data center market segment, also in this case, thanks to the strong demand for applications related to artificial intelligence.